Anna Shipman : JFDI

Russell Davies's strategy advice

08 July 2019

Last year, I met the excellent Russell Davies to ask his advice on how to create a strategy. Russell was the Director of Strategy at the Government Digital Service while I was there. He and the internal comms team did an amazing job of making sure we were all aware of what we were doing and why.

When I needed to create the tech strategy for my team at the Financial Times, Russell gave me some really useful advice, and has kindly agreed to let me share that here.

As well as some very useful advice, Russell gave me the book Good Strategy Bad Strategy, which I have written some more notes on.

He also has some more information and examples about strategy on his website.

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